Myles Ashitey

Wayfinding app for Black travel in America, designed and shipped solo in React Native. Built on a three-layer architecture so every routing decision stays auditable, with a reserved-color signaling system and accessibility built in from the start: WCAG dash-pattern encoding, dynamic type, and VoiceOver support.

Newsletter redesign for a nonprofit navigating financial aid. Built modular Figma to Mailchimp templates with locked-vs-swappable rules so a non-designer founder could ship on-brand without a designer in the loop. Ran a competitive audit of 120+ newsletters to ground the redesign. Open rates went from about 30% to 52.6%.

Regenerative-travel platform for NYC neighborhood experiences. Resident-led research, three personas, and concept testing before visual execution: 78% preferred neighborhood-led recommendations over generic top-ten lists. Defined IA, the Learn/Plan/Go framework, and the visual system.

Owned music-video delivery across the Island Records roster: partnered with artist production teams pre-shoot to meet UMG’s ingestion and monetization specs, managed deadlines and vendor handoffs (Vevo, Apple), ran Vevo release events, and handled last-minute re-ingests through high-pressure releases like Sabrina Carpenter’s “Feather.”

Pitched the “rabbit hole” creative concept for TikTok World 2022 (global product summit, 400+ agencies): an infinite-scroll-inspired immersive theme the team ran with, realized as a funhouse-style portal entry with interactive activations. Wrote Shopping Ads launch copy later reused across TikTok for Business e-commerce.

Designed 3 of ~10 templates in TikTok’s Dynamic Showcase Ads launch batch. One shipped and was adopted by American Eagle. The format debuted at TikTok World 2021 and was later folded into TikTok’s Video Shopping Ads.