Myles Ashitey

Working React Native prototype for Black drivers, designed and built solo. Uses a three-layer architecture, reserved-color signaling system, and accessibility features: WCAG dash-pattern encoding, dynamic type, and VoiceOver support.

Newsletter redesign for a nonprofit navigating financial aid. Built modular Figma to Mailchimp templates with locked and swappable rules so the founder could edit weekly sends herself and bring me back for new audiences or color pairings. With one collaborator, compiled and evaluated 120+ newsletter examples to ground the redesign. The first redesigned send had an observed 52.6% open rate with Mailchimp Privacy Protection excluded.

Graduate-studio concept for NYC neighborhood experiences. The team audited six travel platforms and reviewed 14 resident-survey responses. I synthesized the findings and created three research-informed archetypes using survey responses, platform audits, and secondary research. I later rebuilt the concept as a live component library and working booking flow.

• Owned music-video delivery across the Island Records roster: partnered with artist production teams pre-shoot to meet UMG’s ingestion and monetization specs, managed deadlines and vendor handoffs (Vevo, Apple), ran Vevo release events, and handled last-minute re-ingests through high-pressure releases like Sabrina Carpenter’s “Feather.”
• Coordinated a last-minute custom-merch rollout for charlieonnafriday on Tate McRae’s tour: sourced the vendor and managed production-to-venue logistics with the artist’s PM so custom jerseys hit each stop on show day.

• Pitched the “rabbit hole” creative concept for TikTok World 2022: an infinite-scroll-inspired immersive theme the team ran with, realized as a funhouse-style portal entry with interactive activations. Wrote Shopping Ads launch copy later reused across TikTok for Business e-commerce.

• Designed 3 of ~10 templates in TikTok’s Dynamic Showcase Ads launch batch. Light Academia entered the launch library. I later learned through Global Creative Lab that American Eagle selected it. The format debuted at TikTok World 2021 and was later folded into TikTok’s Video Shopping Ads.